
Every Goal Finds A Cure
Join us by making your gift today so we can make Alzheimer's disease a distant memory!
With an assist from broadcasters Paul Braun and Brian Posick, whose families have been impacted by Alzheimer’s, iHeartMedia and our generous partners have committed to helping develop the continuous research on Alzheimer's disease and related memory disorders that will improve lives and build a future without these debilitating diseases during the 2024-25 Wisconsin Hockey season.

DONATION MATCH
courtesy of anonymous donors
And now, your gift will go twice as far!
From now until the end of the Badger Hockey season, a group of generous donors will match every dollar donated to this campaign up to $20,000 in support of the UW Initiative to End Alzheimer's Greatest Needs Fund.

Let's Make Alzheimer's a Distant Memory
Every 65 seconds someone in the United States develops Alzheimer’s disease. It’s the only disease among the nation’s top 10 leading causes of death that has no treatment, prevention, or cure. The vision of the UW Initiative to End Alzheimer’s is to improve early and accurate diagnosis, treatment, and care for people with Alzheimer’s disease and related dementias. At the same time, UW researchers are focusing on the long-term goal of preventing Alzheimer’s disease. These researchers are part of a network of Alzheimer’s Disease Research Centers across the country and collaborate internationally. Nearly 5,000 Wisconsinites are currently enrolled in Alzheimer’s disease research studies at UW–Madison. By using innovative brain imaging, UW scientists have painstakingly traced the progression of the unique brain plaques and tangles associated with Alzheimer’s disease.